Jul 042013

To meet customer demand, Pentax Ricoh announced the launch of the new K-01, which used white body + cool blue rubber handle design, and is expected to be listed in mid-July. This camera is a colorful model PENTAX K-01 designed and manufactured by Pentax and the world-renowned designer Mr. Marc Newson jointly.

PENTAX K-01 (released in March, 2012) doesn’t use the optical viewfinder and mirror, which makes the frame design more flexible and fully demonstrated Mr. Newson’s unique creativity. This white blue edtion is also designed personally by Mr. Newson. The ultra-thin fixed focus standard lens smc PENTAX-DA 40mm F2.8 XS also uses Mr. Newson design, this lens and K-01 constitute a complete suite of design results.

The conventional models have been sold, in order to meet the requirements of customers upsell again, they are now especially offering multi-colored model.

It will have a rechargeable lithium-ion battery, battery charger, USB cable, strap andCD-ROM when it’s on sale.