According to media reports Amazon plan to sell Kindle e-book reader in the Chinese mainland market was suspended. Earlier there were reports saying, Amazon has suspended to launch the Chinese version Cloud Drive service, which is also considered as key factor to sell Kindle.
Amazon has not officially announced plans to sell Kindle in China, but earlier this month, media report said, there were indications that Amazon is speeding up to sell Kindle in China. For example, Kindle Paperwhite has recently added support for Simplified Chinese. However, the message from the Chinese side that due to the suspended of the launch of the Cloud Drive service in China, it leaves suspense if the Kindle can visit the Chinese mainland market.
The anonymous sources from Amazon said, as Kindle greatly depends on the Cloud Drive service, plan of Kindle sale in China is bound to be affected. The report said that Amazon has changed plans to launch its own locally hosted services in China, because it requires a huge expenditure. Amazon is currently exploring leasing from local operators to launch its own Cloud Drive service.
This is similar to the measures taken by Microsoft in China. Microsoft avoided license problem according to cooperation with China Telecom and Century Internet, at the same time they rented China Telecom equipment room to build a data center, while the operation and maintenance is responsible by Century Internet.
If Amazon uses this program, it also means that the Kindle will soon enter the Chinese market. Rumors of Kindle to enter the Chinese market has been going on for more than a year’s time.
Asia is becoming a focus region of Amazon, the company has promoted their own equipment many times in Asia. In September this year, Amazon launched in India Kindle Store and the Kindle; October this year, the Kindle also sold in the Japanese market. More importantly, a week before the Kindle sale in the Japanese market, Amazon has launched the Cloud Drive service in the Japanese market.
It is not clear if the Amazon postponed the sale Kindle in the Chinese market is related to the resignation of Amazon Chinese president Wang Hanhua last month. Wang Hanhua announced last month, he plans to end his seven-year term of office in the company before the end of November this year. As to now, Amazon has said no word on this report.