May 032013

The MediaTek launched the MT6572 SOC chip to improve the performance of low-end Android smartphones.

The MT6572 is the world’s first dual-core SOC chip which integrates Wi-Fi, radio, GPS and Bluetooth, and its goal is the entry-level smartphone market. The MT6572 core is dual-core Cortex-A7 processor, the maximum speed is 1.2GHz. The Cortex-A7 is by far the most energy efficient application processor that ARM has developed, it is part of the ARM.LITTLE architecture, which integrates the Cortex-A15 and Cortex-A7.

The smartphones based on MediaTek new SoC can be equipped with a 5 megapixel camera to record 720p video. Display resolution is up to 960×540, MT6572 also integrates MediaTek HSPA + modem.

MediaTek did not disclose which companies would launch MT6572 mobilephones. According to the ARM website, in 2013 or 2014, price of the smartphones with Cortex-A7 processor will be below $ 100, while the performance is considerable with the $ 500 high-end smartphones in 2010.

According to ABI data, the $250 smartphone shipments will reach 259 million units in 2013 and 788 million units in 2018, which means that the market will account for 46% of the whole shipments, while it was 28% in 2012.

MediaTek said the first smartphone with the MT6572 would be shipped in June, but it did not disclose details.

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