According to media reports, the data provided by the iPhone mobile application Ratemizer, compared with October 2011, the number of text messages sent by iPhone users in Finland in August 2012 fell by 14%. This data is a proof of the theory of “iPhone is extremely effective in eroded messaging applications”. Mobile data traffic grew 68% over the same period.
In the past few years European countries mobile phone users sending text messages show different trends. The number of text messages sent by mobile phone users in Spain, the Netherlands and other countries has began to decline, the number of text messages sent by mobile phone users in France, Finland and other countries continued to grow in 2011.
Ratemizer data shows that the period between October 2011 and August 2012, the number of the randomly selected 400 Finnish iPhone users sending text messages reduced at an average of 14%, among which the hignest is the 111 messages in November 2011, only 89 in August 2012. It is worth noting that Nordic have tradition to send SMS greetings to friends on Christmas Eve and New Year’s, but December is not the month when SMS are sent most, this tradition has gradually been forgotten by iPhone users, they may, in turn, greet to friends via Facebook, Twitter and WhatsApp.
In the same period, the mobile data traffic grew 68%, the growth rate is roughly equal to European smartphone users of mobile data traffic growth. However, taking into account that the number of messages sent by the Finnish mobile phone users in 2011 were still in the growth, 14% is still a considerable decline.