According to media reports, due to the listing of the lower price iPad Mini, the iPad average selling price fell sharply $101-467 USD in the fourth quarter of last year, a decrease of 18%. IPad average selling price for the fourth quarter of last year fell 8% compared with $508 in the third quarter. On November 2 last year, Apple started selling the iPad Mini, and the first weekend shipments reached 3.0 million units. Apple sells a number of models iPad Mini, with fares starting at $349.
The IPad shipments rose 48 percent to 22.9 million units in the fourth quarter of last year, more than 22% increase of the revenue. 22.9 million units of iPad shipments is in line with the Wall Street expectations.
Apple did not disclose the iPad Mini shipments. Apple CEO Tim Cook and CFO Peter Oppenheimer have repeatedly said that the company was not able to meet the market demand. When it comes to the iPad Mini, Cook said, “We hope to be able to produce more iPad Mini.”
When asked the average selling price fell whether to disclose iPad Mini shipments, market research firm Technology Business Research analyst Ezra Gottheil said, “of which there are a large number of variables. IPad product line includes iPad Mini, iPad 2 and fourth-generation iPad, each product also includes supporting for LTE (Long Term Evolution) and various models of storage capacity. ”
Apple yesterday said to Wall Street analysts, the average selling price of the quarter is expected to continue to fall.