According to media reports, Amazon said on Friday that the company will allow the new Kindle Fire tablet computer buyers to pay another $15 when buying a product to turn off the built-in advertising.
Amazon announced a larger size Kindle Fire Tablet PC on last Thursday, the price is between 159-599 U.S. dollars, and it’s planned to challenge Apple iPad’s dominance in the tablet market by the low prices and more digital content.
Amazon has said that the new Kindle Fire comes with ad called “special offers”, which is helpful to reduce the cost of the product. After the media reported that Amazon does not allow customers to pay to close the ad, criticism on Amazon flooded major online forums.
Last Saturday, the well-known technology blog, Engadget and technology website CNET reported that Amazon has changed its policy.
Amazon spokesman Kinley Pearsall said in an e-mail, “buyers can choose to turn off the ads feature at price of $15 for the Kindle Fire and the Kindle Fire HD. We learned from users’ feedbacks, users prefer our advertising features, but there are very few people who do not like advertising. And we are willing to provide customers choose right. ”
Amazon announced the Kindle Fire HD without passing the audit of the Federal Communications Commission. But Amazon said the company expects before the release date November 20, the new products will be approved.